A repeatable program for bringing AI into how marketing actually works — enabling the team, building the structure their work lives in, capturing the knowledge that makes the work theirs, and creating the workflows that turn recurring requests into reliable production.
The members of the marketing department at GMFS and Plainbox Studio who will participate in implementing AI-supported workflows and standalone AI tools.
The phases are dependent, not parallel: each one produces what the next needs. Select a phase to see its detail.
Every team member will have Claude installed and configured, will have been introduced to the surfaces where they'll use it, and will have enough foundational understanding of how AI works — and how to prompt it — to participate meaningfully in the phases that follow.
Phase 1 delivers access and foundation, not proficiency. Proficiency comes through doing the work in Phases 2–4 alongside Plainbox.
We will build the containers and fill them — a folder architecture that matches how marketing works, populated with the right (rebranded) material.
We will author the knowledge that doesn't exist yet — the files that will teach Claude who GMFS is, who it speaks to, and how it sounds.
Structure organizes things that already exist. Context creates things that don't. A company profile, a brand voice, an individual's writing voice — none of these live in a folder yet. They have to be written, often by distilling what's in people's heads. Different work, so it sits in its own phase, after the shelves are built.
We will turn recurring marketing requests into documented, repeatable Claude workflows — consuming the structure and context already built.
Every workflow in this phase runs through the same four moves — the 4Ds. Walk them once here, one at a time. From this point on, every workflow we build comes back to them.